Blue Ocean, an award-winning provider of customer care solutions, is delighted to announce the promotion of Amy Bennet Roach to Vice President, Sales and Marketing. As Blue Ocean continues to position itself for growth in the post-pandemic era, Amy will play an integral leadership role in this effort, leveraging her extensive knowledge of the business to power sales and marketing initiatives.
Amy joined the Blue Ocean team as Communications Manager in 2010, bringing with her a wealth of experience in marketing, advertising, communication, and public relations. Prior to Blue Ocean, Amy spent her career developing effective communications in a variety of settings, from implementing multichannel marketing plans to managing crisis communications to speech writing for federal cabinet ministers. In 2015, Amy was promoted to Director, Marketing and Communications, and then Director, Sales and Marketing in 2018. She has been instrumental in establishing the Blue Ocean brand voice, leading internal communications, partnering with the HR team, and managing the Blue Ocean sales team.
“For more than a decade, Amy has been using her strong communication skills and digital marketing insights to push our marketing efforts to new levels and align marketing with sales,” comments Andrew O’Brien, President and COO, at Blue Ocean. “We’re delighted to see Amy continue to grow her career with us. She brings to the table a special combination of skills—a competitive drive and desire to win, an intimate understanding of our business, and the skill to tell a compelling story of why Blue Ocean is the right partner for any client. We’re grateful for the key role she plays on our team.”
“I have been fortunate to work alongside a stellar group of people who are passionate about strategic growth and partnership within the world of customer care,” comments Amy. “The last two years of global turbulence have taught us so much about what it takes to truly deliver, and I’m eager to take on this role where I can leverage my knowledge and creativity to help us grow and evolve accordingly.”