Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. Salesforce research says consumers like us belong to 4.3 loyalty programs on average. And you’re probably spending a decent amount of money at those places. If, for example, you’re a […]
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Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. But, of course, the pandemic changed everything about all our relationships. We quickly got used to holding everything and everyone at arm’s length – and for many customers, that included the brands they had once […]
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These days, just about everybody has a customer loyalty program. It’s become a vital touchpoint in the customer journey and for good reason: by some estimations the 12% to 15% of your customers who are loyal fans of your brand will make up 55% to 70% of your actual sales. By that logic, increasing the […]
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