Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. But, of course, the current era of disruption is changing everything about all our relationships. The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast. Read on to […]
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Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? Gas, grocery, fashion, technology… and probably more. Salesforce research says consumers like us belong to 4.3 loyalty programs on average. And you’re probably spending a decent amount of money at those places. If, for example, you’re a […]
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These days, just about everybody has a customer loyalty program. It’s become a vital touchpoint in the customer journey and for good reason: by some estimations the 12% to 15% of your customers who are loyal fans of your brand will make up 55% to 70% of your actual sales. By that logic, increasing the […]
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