Call Center Metrics

Lifetime Customer Value: Measuring Customer Service Performance

by Kim Campbell in Call Center Metrics, Kim Campbell, Lifetime Customer Value

Don’t we all wish that customers came with a lifetime guarantee? They’d make their first purchase and be irrevocably smitten for life? In that perfect world, customer retention would be at 100% and customer turnover would be zero. Since that’s not the world we live in, customers need to experience prompt and dedicated attention at […]

 

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