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Total Experience Strategy in the Contact Center: Everything Altogether All at Once

by Kim Campbell in Blog, Customer Care, Customer Experience, Kim Campbell

Customer experience strategy has been the star of the show in recent years as a differentiator in standout customer care programs. But it’s only one piece of the puzzle. We explore the introduction of total experience strategy, where CX converges with EX, UX, and MX. The fact that silos are the enemy of business success […]

 

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The 5 Biggest Challenges Facing In-House Contact Centers. Is Outsourcing the Answer?

by Blue Ocean in Blog, Contact Center Outsourcing, Customer Service Outsourcing

  For many organizations, in-house customer care feels like the right choice. It keeps you close to your customers and ready to serve them with your comprehensive knowledge of your products or services. But doing it all in-house also comes with its pain points, and, if customer care is looked at internally as just a […]

 

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The 3 Principles of Brand Loyalty in a Highly Disruptive World

by Kim Campbell in Blog, Customer Experience, Kim Campbell, Loyalty Program Management

Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. But, of course, the current era of disruption is changing everything about all our relationships. The way we interact with people and brands has changed—and consumer spending priorities have evolved just as fast.  Read on to […]

 

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Diversity, Equity, and Belonging in Customer Experience: A Conversation with Sean Mohammed

by Blue Ocean News in Blog, Customer Experience

Our podcast team had the pleasure of sitting down with Sean Mohammed, Senior Manager of HR and leader of Blue Ocean’s Diversity, Equity, and Belonging Initiatives. With Pride Month in full swing around the world, this the perfect time to explore how companies in the customer experience industry are creating inclusive workplaces and fostering a […]

 

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